LJM

epoints is a free loyalty scheme that rewards you for shopping online and off and connecting wtih brands.

epoints logo

When I joined the epoints team, the brand had already been established and it was up to me and the marketing team to begin targeting new customers and appealing to current ones.

epoints social media imagery
epoints social media imagery

I looked at ways to create fun, playful imagery along with the "Get epoints" slogan. In the ideas above, I thought it could be fun to use unconventional imagery for Christmas. By colouring a key portion of the image in the epoints yellow, it suggested a unique photograph despite that it was a stock image. There was room to develop the typography and overall arrangement but as a concept, it had potential.

Morphing the epoints brand around a holiday
Morphing the epoints brand around a holiday

At various times in the year I thought it could be witty to doodle with the epoints logo (cue taken from Google of course). In the examples above I suggested a Christmas hat on the epoints logomark and finding comical, but sharp photography for Halloween. Careful consideration was given to choice of words as well like: "Can't see this spooky email correctly?" The devil truly is in the details! As with the image of the girl with the shopping bag, the Halloween image of the dog was on an orange background so I manipulated it into the epoints yellow. Small features like this are what keep me on my toes.

epoints affiliate banners epoints affiliate banners epoints affiliate banners
epoints affiliate banners epoints affiliate banners epoints affiliate banners

In order to earn epoints, epoints affiliated with many national and international brands so customers spending with them would earn epoints in return. To illustrate this, I created banners for use on social networks and on the epoints site that would highlight a deal or offer. It borrowed from the affiliate's brand so that it could be chameleon-like in it's approach. In hindsight I see how it appears less epoints and more like the brand in the respective graphic. I would probably revise this to make it look more like epoints primarily and secondarily like the brand it's affiliated with. In these mockups above though it shows I'm a big fan of "natural bleeding" like the Topman and Graham and Green banners where the image bleeds into the rest of the area naturally.

epoints email designs

Email marketing was big business for epoints and we wanted to develop ways to make things clearer for customers. In this idea, I used real-world influences for vouchers and a card based approach to visually separate each offer.

epoints email designs

This approach was to signal to the customer that their purchase was recognised but they hadn't received the epoints to spend just yet. The logo in the bucket graphic was greyed out and information about what this meant was also supplied.

epoints email designs

When epoints did land in a customer's account, the logo was "dropped" in the bucket, coloured in yellow with a + symbol added and respective information supplied. This was a good time to add a spend button should the customer wish to proceed.

I learned a lot about marketing and how imagery matters to customers at epoints. It was a small company, so many ideas needed to be mocked up quickly. Often times, they were just mockups for optioning ideas and greenlighting others. Nonetheless, I took great care and fun in this role.

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